Have you seen the movie The Avengers? While I'm generally more inclined toward romantic comedies, I had occasion to see the film this past week. I'm sure there are a myriad of fables in this Marvel masterpiece, but I was struck by the film's message on employee engagement.
You see, there are these super-heroes. They are all completely involved in their own agenda. They understand their skills and capabilities. They understand each other's skills and capabilities and, in some cases, flaws and opportunities. What they don't understand, at first, is why they should put themselves out there. Why should they take a risk? In some cases this is a "what's in it for me", while in others it's a "I don't think I can succeed" obstacle.
Then it gets personal. Each of the super-heroes has a reason to get involved, and they pull together as a team and win.
And that's the lesson. Corporate Social Responsibility efforts are on the rise because people care about improving the world more than they care about shareholder dividends. Passion "to do" can be driven by passion to "do good".
I love the new GE commercials. There is one where we learn that GE doesn't make beer, but makes the machines that make it possible to make beer, and, at least for the folks in the ad, that's something worth working for!
Speaking with HR leaders, I hear a lot about employee engagement. Primarily, I hear about "our score" and whether it is trending up or trending down. Very rarely do I hear a concise or clear description of the company's goal. Engaged employees can succeed with a vengeance, if they know what it is they are fighting for! Perhaps it's time for HR to focus less on reporting the score and to spend more time defining what game is being played?
You see, there are these super-heroes. They are all completely involved in their own agenda. They understand their skills and capabilities. They understand each other's skills and capabilities and, in some cases, flaws and opportunities. What they don't understand, at first, is why they should put themselves out there. Why should they take a risk? In some cases this is a "what's in it for me", while in others it's a "I don't think I can succeed" obstacle.
Then it gets personal. Each of the super-heroes has a reason to get involved, and they pull together as a team and win.
And that's the lesson. Corporate Social Responsibility efforts are on the rise because people care about improving the world more than they care about shareholder dividends. Passion "to do" can be driven by passion to "do good".
I love the new GE commercials. There is one where we learn that GE doesn't make beer, but makes the machines that make it possible to make beer, and, at least for the folks in the ad, that's something worth working for!
Speaking with HR leaders, I hear a lot about employee engagement. Primarily, I hear about "our score" and whether it is trending up or trending down. Very rarely do I hear a concise or clear description of the company's goal. Engaged employees can succeed with a vengeance, if they know what it is they are fighting for! Perhaps it's time for HR to focus less on reporting the score and to spend more time defining what game is being played?
